Shady Behavior

A little shade. A lot of possibility.

Meet Shady Behavior, sun-protective clothing made for the life you love outside. Thoughtful coverage, effortless style, and more reasons to stay out a little longer.

For most of her life, Ashleigh was the definition of a sun-loving girl.

Born and raised in Toronto, she always dreamed of living in Florida someday. Sunshine, palm trees, beach days, tennis, boating, and life outdoors felt like home long before she ever moved there. In high school and college, she drove a Jeep Wrangler with the top down whenever she could. She played collegiate golf, spent countless hours at the beach, on the tennis court, and by the pool, and like many people of her generation, loved having a tan.

Back then, any sunburn to kick off the summer season almost felt like a rite of passage, a sign that summer had officially begun and that a tan would soon follow. While she always remembers wearing sunscreen, looking back, she realizes maybe she wasn't nearly as diligent about sun protection as she should have been.

And as it's so often said, hindsight is 20/20. 

With all that being said, everything changed in the spring of 2023.